The foundation of Reddit’s content, text posts can be anything from long-form content meant to educate or otherwise engage audiences in the same vein as a blog post, to single sentences, or even headlines with a single question and no body text. In addition to a well-placed gif response to a comment potentially rewarding a brand account with high levels of engagement and visibility, gif specific subreddit such as /r/retiredgif can encapsulate a post in the annals of Reddit lore if the usage is done in a way that the community deems to be perfect - to the point that the gif itself should be retired from use indefinitely. That’s not to say that brands can’t incorporate gifs into their content strategy on the site at all. While brand-specific gifs have historically found their way into the meme zeitgeist of the internet, attempts to push product awareness through branded gifs are more often than not seen as disingenuous and will likely hurt brand perception than help it - those sorts of things have to happen naturally. For Reddit, gifs are an incredible opportunity for engaging directly with audiences from branded or brand-associated accounts on the platform (more on these later). Gifs have become almost their own language on the internet as services like Gfycat, Giphy, and IMGUR allow users to create, edit, upload, and share, their very own gifs. For brand-owned subreddits, pinning relevant links to specific resources or community spaces (like Discord servers) can be a great way to drive community interactions outside of Reddit. Sharing blog posts that your brand has created to a brand-specific subreddit can be just as effective a strategy as sharing non-brand-related content to a brand-relevant sub to create conversation and generate opportunities to interact with communities. Whether sharing with a community on a branded subreddit, or building karma for the account that is acting as an ambassador for your brand, sharing links to relevant content is a great way for building relationships with communities while establishing your account as a trusted source, and fostering brand awareness through increased engagement and visibility. While branded content is generally frowned upon unless shared in a dedicated subreddit for the brand, meme videos can be a great opportunity for spreading awareness for a brand and aligning culturally with audiences. As of today, users can upload videos of up to 15 minutes, with many opting to keep things on the shorter side, primarily repurposing content found elsewhere on the internet. Reddit may possibly be the godfather of short-form video, having offered the opportunity for users to embed videos of varying lengths as posts for some time. While memes may be the currency of choice for the platform when it comes to still images, branded subreddits (both official and unofficial) like /r/fujifilm can provide users to share their experiences with a service or product through pictures. Here’s a quick breakdown of the content types, and how best to utilize them on the platform! Content Types Pictures:ĭue to the variety and nuance of the different communities on Reddit, photos shared on the platform can serve a number of purposes. Reddit 101įor those unfamiliar, Reddit is a site where users can post various content to topic-specific channels (or subreddits), pictures, videos, links, and text – once posted, other users can view and comment to continue the conversation. This Reddit marketing guide will give you a complete rundown of the site, as well as how and where smart marketers can find opportunities for growth. So why is it rarely talked about among the most influential sites? And with that kind of traffic, why are they not among the big players in the marketing world alongside Google and Facebook? The social aggregation site is currently the 9th most visited website in the US (18th globally). Reddit is “the front page of the internet” – a customizable aggregator of all the latest news and entertainment about the topics that interest you the most.
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